As SEO becomes more complex, it is more important than ever to stay updated on the latest changes. By following the right SEO influencers, you can ensure that your website is always up to date and performing at its best.
SEO is one of the most confusing aspects of owning an online business. You are never really sure if you are doing things correctly, and one wrong move could mean a loss in rankings and traffic.
This is why following SEO influencers is so important. The people on this list stay on top of the latest SEO changes and can help you make sure that your website is always performing its best.
If you’re ready to find the best SEO influencers in 2022, I’m prepared to share them with you. Let’s get to it.
Why you should follow SEO influencers
1. SEO is constantly changing
The world of SEO is constantly changing, with new algorithm updates and changes to Google’s ranking factors. If you want to keep your website up-to-date, it’s essential to follow the latest news and developments in the SEO world. The best way to do this is by following influencers who are at the forefront of change.
2. Learn from the experts
When it comes to SEO, there is a lot of misinformation out there. By following influencers who are experts in the field, you can be sure that you’re getting accurate information that can help you improve your website’s ranking.
3. Stay ahead of the competition
If you want to stay ahead of your competitors, you need to be on top of the latest SEO trends. By following influencers, you can be sure that you’re always one step ahead of your competition.
4. Get actionable tips
SEO can be complex, but the best influencers make it easy to understand and provide actionable advice that you can use to improve your website’s ranking.
5. Save time
By following influencers, you can save yourself a lot of time researching the latest SEO news and developments. Influencers do all the hard work for you so that you can focus on other aspects of your business.
Top 13 SEO Influencers you should follow right now
Now that you know why you should follow SEO influencers, here are thirteen of the best to follow in 2022:
1. Neil Patel
Image Source: Neil Patel
Neil Patel is one of the most well-known SEO influencers in the world. He is the co-founder of Neil Patel Digital, and he has helped countless businesses achieve top SEO rankings. His blog is a goldmine of information, and he is always up to date on the latest SEO trends.
Neil Patel is also the owner of Ubersuggest, a free keyword research tool that can help you find the right keywords for your website.
Ubersuggest allows you to enter a keyword, and then it will give you a list of related keywords and information on how many people are searching for each keyword. This can help you find the perfect keywords to target for your website.
If you’re looking to stay ahead of the curve in SEO, Neil Patel is the number one influencer to follow.
2. Rand Fishkin
Image Source: Instapage
Rand Fishkin is a world-renowned SEO expert. He founded Moz, one of the first SEO companies, and has been a driving force in the SEO industry ever since. He is a regular speaker at SEO conferences and writes highly influential SEO blog posts.
One of Rand’s biggest strengths is his ability to explain SEO concepts in a way that is easy to understand. He has a gift for breaking down complex topics and making them accessible to everyone. This makes him an excellent resource for SEO beginners and experts alike.
If you want to stay up-to-date on all the latest SEO news and tips, you need to follow Rand Fishkin.
3. Brian Dean
Image Source: LifeDesigned
SEO is constantly changing, and it can be challenging to keep up with the latest trends and changes. Following Brian Dean will help you stay on top of things.
Brian Dean founded Backlinko, a website that teaches SEO techniques, in 2013. Dean is known for his innovative SEO techniques, and his blog is a must-read for anyone looking to improve their SEO skills.
Dean is also a big proponent of link building, and he has developed several successful link-building strategies, such as the skyscraper technique. That’s right; skyscraper link-building was his idea.
Brian Dean has forgotten more about SEO than the rest of us will ever know. If you’re not following him, then I don’t know what you’re doing.
4. Danny Sullivan
Image Source: Search Engine Roundtable
If you want to stay up to date on all things SEO person, then Danny Sullivan is the guy to follow. Sullivan is the founding editor of Search Engine Land and Marketing Land, two of the most popular SEO blogs on the internet.
He’s also a regular speaker at SEO conferences, and he’s frequently quoted in the press on SEO topics.
Danny also frequently tweets about the latest SEO news and changes, making him a great person to follow for anyone interested in staying up to date with the industry.
In addition to all of that, Sullivan is also the co-founder of the search marketing agency Third Door Media, which owns Search Engine Land and Marketing Land.
There’s no one more qualified to talk about SEO than Danny Sullivan. If you’re not following him, you’re missing out.
5. Matt Cutts
Image Source: Search Engine Land
If you want to know what Google is up to, then Matt Cutts is the person to follow. Cutts is the head of the webspam team at Google, and he’s responsible for keeping Google’s search results clean.
Cutts is also a regular speaker at SEO conferences, and he often gives insight into how Google’s algorithms work. He also gives tips on how to improve your SEO.
If you’re serious about SEO, you need to follow Matt Cutts.
6. Todd Friesen
Image Source: Salesforce
Todd Friesen is the Director of SEO at Salesforce, one of the largest companies in the world. He’s also a regular speaker at SEO conferences, and he knows everything about enterprise SEO.
Friesen is a big proponent of technical SEO developed, and he’s several successful SEO strategies for large companies. If you want to know how to Optimize a website for a large company, then Todd Friesen is the person to follow.
7. Larry Kim
Image Source: Boston Globe
Larry Kim is the founder of WordStream, one of the most popular SEO tools on the market. He’s also a regular speaker at SEO conferences, and he’s a foremost expert on PPC marketing.
In addition to all of that, Larry Kim is also a columnist for Inc., and his articles have been featured in The Wall Street Journal, Forbes, and Entrepreneur.
If you’re looking for someone who knows a thing or two about SEO and online marketing, then Larry Kim is a great follow.
8. Joost de Valk
Image Source: T-Mobile
Joost de Valk is the founder and CEO of Yoast, a popular SEO plugin for WordPress. He’s also a regular speaker at SEO conferences, and he knows everything about SEO for WordPress.
In addition to all of that, Joost de Valk is also a frequent contributor to the Yoast blog, which is a must-read for anyone looking to improve their SEO skills.
There are very few people in the world more qualified to talk about SEO than Joost de Valk.
9. Kevin Indig
Image Source: Kevin Indig
Kevin Indig is the SEO Director at Shopify, one of the largest e-commerce platforms in the world. He’s also a regular speaker at SEO conferences, and he’s considered an expert on e-commerce SEO.
In addition to all of that, Kevin Indig is also the founder of the SEO blog KoMarketing. He writes about how to leverage your SEO efforts to make your eCommerce business a success.
If you’re looking for someone who knows a thing or two about SEO and e-commerce, then follow Kevin Indig.
10. Aleyda Solis
Image Source: Learn Inbound
Aleyda Solis is an SEO consultant and international speaker. She’s an expert on international SEO, and she’s a regular contributor to the SEO blog Search Engine Land.
Solis is also the author of the book “SEO. Claves esenciales” an incredible resource for Spanish-speaking SEO professionals.
If you’re looking for someone who knows something about international SEO, then Aleyda Solis is who you need to follow.
11. Brian Clark
Image Source: Yaro Starak
Brian Clark is the founder of Copyblogger, one of the most popular SEO and copywriting blogs on the internet. He’s also a regular speaker at SEO and copywriting conferences, and he’s considered an expert on both subjects.
He also writes for the personal growth newsletters Further, and Unemployable, which provide intelligent strategies for freelancers and entrepreneurs.
If you’re looking for someone who is an expert in both SEO and copywriting, then Brian Clark is your man!
12. Mike Volpe
Image Source: Thrive Global
Mike Volpe is the former CMO of Hubspot, one of the most popular SEO tools on the market. He’s also a regular speaker at SEO conferences, and he’s an expert on inbound marketing.
In addition to all of that, Mike Volpe is also the author of the book “Inbound Marketing,” which is a must-read for anyone looking to improve their SEO skills.
If you’re looking for someone who knows a thing or two about SEO and inbound marketing, then Mike Volpe is a great follow.
13. Bill Hartzer
Image Source: Flickr/Bill Hartzer
Bill Hartzer is an SEO consultant and regular speaker at SEO conferences. He’s considered to be an expert on local SEO, and he’s a regular contributor to the SEO blog Search Engine Land.
Bill Hartzer has been in the industry since 2001. That’s longer than a lot of SEOs have been alive! This guy has been all around the block, and has seen massive success while he was there.
If you’re looking for someone who knows everything there is to know about local SEO, then follow Bill Hartzer.
How to get the most out of SEO influencers’ advice
When looking for SEO advice, it’s crucial to find an SEO influencer you trust. But once you’ve found an SEO influencer that you trust, how do you make sure that you’re getting the most out of their advice?
Here are a few tips:
1. Make sure that you’re following SEO influencers that are knowledgeable about your specific industry.
When looking for SEO influencers to follow, it’s important to make sure that you’re following people who are knowledgeable about your specific industry. This way, you can ensure that the information they’re sharing is relevant to your business and SEO needs.
2. Take the time to read their blog posts and watch their videos.
To get the most out of following SEO influencers, you need to take the time to read their blog posts and watch their videos. This way, you can learn about the latest SEO changes and implement them on your website.
3. Ask questions and participate in SEO forums and discussion groups.
By participating in SEO forums and discussion groups, you can learn even more about SEO and improve your website’s ranking. You can also ask questions and get advice from your favorite SEO experts.
4. Implement the SEO advice that you think will work best for your website.
Not all SEO advice will work for every website. It’s important to carefully consider your advice and then implement the SEO tactics that you think will work best for your own website.
5. Keep track of your SEO progress and results, and adjust your SEO strategy accordingly.
SEO is an ever-changing field, so it’s important to keep track of your website’s SEO progress and results. If you do not see the results you want, don’t be afraid to adjust your SEO strategy.
By following these tips, you can be sure that you’re getting the most out of SEO influencers’ advice. And by implementing the SEO advice that you think will work best for your website, you can improve your website’s SEO and get more traffic.
Best SEO Influencers of 2022 – Final Thoughts
The SEO influencers listed in this article are some of the best in the business. By following their advice, you can ensure that your website is always up to date and performing at its best.
Bear in mind that SEO is a complex field, so it’s important to stay up to date on the latest changes. If you need help, contact an SEO consultant or SEO agency.
Do you have any other SEO influencers that you recommend following? Let us know in the comments below!