SEO for Lawyers: Tips for Improving Search Engine Rankings

Search Engine Optimisation (SEO) is one of the most effective ways to drive targeted traffic to your website. Especially, if you run a local service business like legal practice, SEO plays a crucial role in helping your business grow. 

Since most of the people use mobile phones and computers to search for information or services online. So, if you are looking to grow your law firm in the digital age, you should consider utilizing SEO and digital marketing strategies.

SEO is one of the most effective ways to grow your legal practice. The main reason many businesses like about SEO is that it’s effective because SEO helps you to drive targeted traffic who are already interested in your service. If someone searches on Google using the key phrase like “Personal Injury Lawyer in Melbourne”, it clearly indicates the person is looking for a Melbourne-based lawyer who specializes in personal injury.

Imagine, if you can drive targeted traffic on a consistent basis who are already interested in hiring a lawye”Wedding ” one of the import and best occasions in a couple’s relationship if not “The Best”. It isn’t called “the huge day” for nothing. It has significance essence to everyone. Wedding creates memories and to preserve these memories wedding photographer requires to capture these memories. Despite your work as a wedding photographer is professional and skilful not showcasing your work can be a bad thing for your buisness. So, How a wedding photographer show there expertise? Answer: Wedding Photography website. Since you are a photographer, you must have healthy competition all around. Having the best website can help you to showcase your work and make you unique among your rivals. Here, we present you 20 WordPress theme to develop your wedding photography website easy and simple. Wedding Photos Wedding Photos is the free theme available in the WordPress theme collection. It is the child theme developed by Theme Freesia. This theme suits nest for the photography agency, bloggers, freelancer involved in wedding photoshoot. It is a great theme which is a perfect blend of ease of use and responsive nature, still being stable and accurate. Wedding Photography theme comes with loads of incredible modules that immediately make any website beautiful to view. Features like a photo album, cover photos may be something as straightforward as a slideshow. Another incredible highlight is that you’ll be able to customise each page. It has textual styles, colours, and a super clean interface. Along with these features, the theme comes with lifetime free updates. This theme can be the perfect theme for your wedding photography buisness. The Aisle Taking a walk down the “Aisle” perhaps the best moment at the wedding, right?  The Aisle theme, as the name suggests, helps to create the best wedding photography website. It is an elegant theme that has sophisticated features like gallery, wedding invitations and RSVP pages. Additional to these features, there are other great features like wedding venue locations on the map integrated into the theme, the wedding gift registry, option and many more. Other features included in this theme are Video Button shortcode, Section Title shortcode, Full-Screen Sections, Full-Screen Image Slider, Animation Holder, Custom Font, Various infographic elements, Multiple Blog List Layouts, Blog Standard Layout. Custom Post Formats: Audio, Video, Standard, Gallery, Link, Quote, Social Share functionality and Integrated search option. With these tons of features “The Aisle” might be the theme you are looking for your wedding photography buisness. Photoframe PhotoFrame is a stylish free WordPress theme for bridal, family, portrait and wedding photographers. The theme comes with default homepage layout, which incorporates a huge header area that makes it simple to show one or more of your essential photos. Following on, the homepage, the theme provides a sticky menu that elegantly sits at the top of the page when visitors scroll. The contact button gives your guests a fast and simple way to discover online. The additional features include adding a portfolio, three widget areas in the footer, Custom page template that supports full width incorporated with page builder. Gretna Green The wedding theme perfection, this is what we can say about Gretna Green. It can be the best possible theme to showcase your skills on the internet. Pre-build with 12+ homepage layout option along with the beautiful linking pages wedding photography is simple yet revealing theme option. It has tons of features. To name a few, WPBakery Page Builder, Slider Revolution Responsive,  Portfolio List, Google Fonts, Icons, Full-Screen Image Slide, Video backgrounds, Multiple Widget Areas in Header, Customizable Google Map, Customizable Footer, Contact Form 7 plugin and WooCommerce compatibility. There are other lots of features available that can help you make a beautiful website for your wedding photography buisness. Wedding Couple Wedding Couple is a multi-purpose WordPress theme that provides Gallery ( Normal and Mosaic Style )support along with Image And Video Background and iframe. If elegance is the essence of your work, then wedding photography theme is the theme you are looking for. In-built location integration, Custom colours, Revolution Slider and RSVP – form helps you to build a stunning website using this theme. This theme comes with lots of advances. Here we are listing few for you. Multilanguage SEO Optimized Visual Composer Live customisation Sections Parallax Dedicated Pages For Wedding Activities Wedding Emotions While building the website, we must consider various aspect. Especially for the wedding photography business, the website must look simple but should be a staggering, jaw-dropping and exceptionally simple to use. Wedding Emotions is the theme that has been built, keeping all these points into consideration. It has a sleek design, beautiful fonts and super flexible. It comes with 3 Premium responsive sliders along with the fully responsive feature. Opening the website on any device feels equally premium and accessible. Other features include Video intro page, 1200+ icomoon icons, 640+ Google Fonts, Custom Widgets, Google map support, customisable colours, paddings and Masonry, Metro, Grid layout. PH (Phillip Hega) PH is the modern theme that highlights a sensible plan with a professional touch, and it incorporates all the vital areas for displaying your best work. With that goal in intellect, you’ll be able to scroll through these topics and choose your favourite one. PH is one of the best wedding photography WordPress theme perfected for wedding picture buisness and experts. It is a responsive theme that has a clean and functional design. PH other features include featured video blog post, fullwidth pages, footer widget area, gallery module with album mode, Image or Text Logo, Google Maps,  Alert Messages and can be easily integrated with Google Analytics. Focussity Focussity comes with one motto ” solid consideration to detail”. This theme is well designed in every page and inner pages which make it suitable for wedding photographers. With stunning looks and feel it also comes with built-in elemetor and over 50 extra widgets. Focossity is a high-resolution theme that has a great look and responsive in nature. It’s SEO friendly optimisation, and WPML ready features make it a better theme present around. Few critical highlights of Focussity that we think you will interesting are Video integration, Parallax animation, Advanced carousel, audio player. Through Focussity’s beautiful website design you cab grow your wedding photography buisness. Framed Photography Framed Photography is the theme that is attractive and very pleasing to view if you are thinking to built website for your Wedding photography buisness then. Framed photography theme is certainly worth acquiring. This theme comes with 7 user-friendly demos. Moreover, this theme has different display formats to showcase your works uniquely. Aside from that, it also comes with WooCommerce support and Drag & Drop Content Builder. Other features include a completely customisable screen layout and gallery. Features  Side Menu Search Customisation for footer colour, background, image and size. 2 colour skins of lightbox Sharp Font Icons Search Engine Optimization (SEO) ready Colorway The colourway is Visually exception WordPress theme to build your website. It is exceedingly responsive. Built with Elementor, this theme requires no coding information while building the website, and anyone can quickly develop the website for your buisness. Furthermore, it is integrated with third-party plugins like WooCommerce, Yoast SEO, Contact Frame 7. Along with this, Colorway is completely optimised for speed & SEO that will make your website faster to load and smooth to use. Here we list some additions features about Colorway theme to make it easier for you. Multiple sliders more than 35 templates customisable logos, Various colour variations to chose  custom widgets Webify Webify comes with the flexibility and responsiveness to build the website out of the box. It is the best theme out there on the internet. In truth, Webify is the most manageable template to built website out of the box. It comes with plenty of alternatives so you’ll be able to customise to your liking. These customisations include formating, styling, colours and text styles. Additionally, you can build a clean user Interface (U.I) from 14 predefined formats.  In expansion to the numerous choices, you’ll be able to set unique styling for each of the website pages. Furthermore, the inclusion of Fancy Box Slider, Google Map, Gallery Slider, WPML (translation ready) and WooComerce ready this theme can help you outrun your competition. Zefirr Wedding photography is all about keeping the beautiful memories intact. Isn’t it?  Same is the case with the website. You need to have an excellent looking website to ensure the client who visits the website is engaged and plans to do their buisness with you. To create this visually great website, you need to have a good theme. Hence, Zeffier can be the ideal choice to develop Good webpage out of the box. Zeffier comes with gorgeous home page layouts with modern design and Customizable colours and fonts. Features Split Slider Module Modern Design Flexible, Drag&Drop Header Builder with Presets 30+ modules Fully Responsive Extended WGL Row Animations Flexible Portfolio Modules Photocrati Photocrati is the theme that totally has come up with a solution for your wedding photography buisness that outlines your expertise to your clients every single day. Customizable options, colour choice, and pixel-perfect high resolution help you engage your potential in the website. Photocrati bundles tons of features. Its major highlight is more than sixty excellent design plans to develop your webpage. The built-in animations let you consistently show boundless photographs. Other features of Photocrati are deep-linking and social sharing of individual images, multiple blog layouts including Masonry, Grid, and Overlay, built-in with SEO along with Yoast SEO to build upon what is already offered. Dreama If you are planning to be a wedding organizer or wedding photographer “Dreama” can be the theme you are looking for. Since ” Drema ” coms with clean Ui and responsive inbuilt, this can help you to create your presence in the web. It too incorporates 20+ charming pre-designed homepages option and so much more internal pages that can be utilized for different purposes. Along with simplicity in nature and visually appealing Dream comes with tons of other customization. Features Gorgeous Gallery Layouts Onepage Layout variation Contact Form 7 Included Inbuilt widgets to build content easier Optimized for Speed Search Engine Optimization, Mobile Optimized, Highly Conversion Rate Optimization Unlimited Customize Responsive Design Parallax effects Florence Wedding is a special day for everyone’s life, and they spend a lot of time to make a perfect plan for the wedding. When your clients spend a long time to dream and plan for their wedding day, you’d need to provide the best pictures to outline those moments. To showcase those great pictures you clicked, you need even good looking website. To fulfil these requirements, Florence WordPress theme steps up and just might be the theme you are wishing to showcase your talent and grow your buisness. Florance is responsive, amazingly simple to develop and helps you create various collections within the gallery with a blink of an eye. Other features include Built-in slider, full-screen slider, clean & minimal design, built-in drag & drop GT3 page builder plugin, colour management, 600+ Google font support and fullscreen blog. Jack & Rose Jack and Rose are beautifully planned theme for the wedding websites. It is an incredibly simple install and creates because of its in-built drag-and-drop page builder. Jack and Rose make you stand out because tt’s smooth, quick and has tons of fancy customization. Clean coding and beautiful interface that permits non-coders to understand the framework and make a website. Other features Jack and Rose boost are Google map integration RSVP form unlimited colours option  700+ free Google Fonts Fotographer Fotographer may be a simple them, but it is an excellent and outstanding WordPress theme. “Fotographer” incorporates tons of layouts with full-featured, functionality and customization. It has a simple visual page builder to help you achieve the look and feel you desire in your website. It is one of the leading Wedding photography themes that’s out there with stand out features and each one of them being exceptionally functional. Features Responsive Unlimited colours unlimited fonts more layout variations Stable and Customizable layout options  Revolution Sliders Maya Maya is a multipurpose WordPress theme built using  Visual Composer. It is proficient with a clean user interface for your wedding photography buisness. This theme has custom colours, sidebars and is bundled with parallax option for parallax background. Additionally, Maya has an exceptionally eye-catching slider. Furthermore,  Maya permits you to select among the 5 portfolio types and 6 blogs types. It bolsters all sorts of media posts and allows your wedding site to share content into social media directly.You’ll be able to post photographs, articles and numerous more. This theme also allows you to customize Layout, and you can choose 9 famous Icon Packages and 4+ Menu Style to built your website. Heartbeat Building a website can be a task. Making it responsive, along with good UI and user-centric. That’s’ a hassle. However, Heartbeat WordPress does that for you in simple ways and with the click of the button. Building a wedding site with “Heartbeat” your website looks dazzling, jaw-dropping and exceptionally simple to use. Heartbeat comes with in-built drag and drops page builder that spares your time. Heartbeat moreover comes with all the wedding-specific subtle elements that you can utilize for your wedding photography venture. From RSVP frame, different headers and portfolio formats to Google Maps, social media integration and parallax impacts, you’ll get it all in this theme. Build your website using heartbeat and stand different among others. Pratty Pratty is a clean and basic website theme with a modern interface and wonderful design. It is the ideal WordPress theme for your wedding photography buisness. Webpage built with Pratty is best for good user interface and helps to engage customer each time they visit your site. It is built using  Bootstrap 3 and contains PHP Files, CSS Files, JS Files which make it secure and smooth as well. Pratty endorses other customizable features like Google Map integration in-built, Contact Form 7 and 4 homepage option to chose. Features  Fully Responsive Layout Sticky Menu While Scrolling Font Awesome Flat, Modern and Clean Design. Smooth Animation Good support.r, you will be able to grow your law firm much quicker.

If you’re interested in growing your legal practice or bring new clients on a consistent basis by driving organic traffic, aka free traffic, you should optimize your website for SEO.

Many business owners in the legal practice sectors make mistakes when it comes to SEO. They focus on ranking their website on search engine results pages (SERPs) on certain keywords based on the assumptions, rather than leveraging data.

When it comes to ranking your website, you need to leverage data and find keywords that help you to drive more targeted traffic and bring you, new clients.

But maintaining your position in online searches isn’t easy. You have to work, and monitor it consistently. There is no one time push that helps you rank and hold that position in search engine. Google or other search engines consistently update their algorithm. Thereby you have to keep working on your SEO strategy.

Now, you probably want to know what are the strategies I can utilize to grow my law firm using SEO. So, without further delay, let’s jump into the strategies you need to utilize.

1. Claim your local listing via Google My Business

When it comes to finding a lawyer, people prefer to find a lawyer nearby. That’s why “(Service Name) + Near me” is one of the most searched key phrases in Google. This is where local search listings act as a great help. You should focus on Google’s local listing. Google my business, is Google’s product that acts as a platform to help you create a profile to show up in search engine results.

People would be willing to visit your law practice if you create a profile and fill it with helpful information. Be sure to include your address details so that people can also give you a visit. Also, include your phone and email details to help your customers reach you instantly.

Pro Tip: Google considers several ranking factors when it comes to showing your listing on Google Maps. So, once you claim your listing on Google My Business, focus on optimizing it.  If you need help with optimizing your local listing on Google Maps, please contact Marketing Song at hello@marketingsong.com

 

2. Consider optimizing your website on the most searched local keywords

It is recommended to optimize your website on the most searched local keywords to drive organic traffic from search engines. Instead of going for very broad keywords like “Lawyer” focus on the long-tail or local keywords. At MarketingSong, we utilize tools to research local keywords that help you to drive targeted traffic and ultimately, generate more leads for your legal practice. Consider utilizing Google PPC Ads together with SEO because SEO takes time.  

Here is the list of most popular local keywords people use in Melbourne to find a family lawyer. The search volume varies depending on the city. In this case, we have taken an example from Melbourne city. The monthly search volume may not be the same for a personal injury lawyer or immigration lawyer. 

No

Keyword

Search Volume (Monthly)

CPC

Paid Difficulty

Search Difficulty

1

family lawyer Melbourne

1900

$28.00

73

36

2

best family lawyer Melbourne

170

$18.95

84

31

3

family law lawyer Melbourne

90

$23.92

84

31

4

family law lawyers in Melbourne

90

$24.88

70

27

5

best family lawyer in Melbourne

90

$16.13

89

32

6

family lawyers Melbourne eastern suburbs

90

$24.04

74

28

7

family lawyers Melbourne legal aid

70

$17.38

96

34

8

family lawyer in Melbourne

50

$37.27

57

23

9

family lawyer jobs Melbourne

40

$8.65

24

13

10

family lawyers melbourne western suburbs

40

$13.62

88

32

11

indian family lawyer melbourne

30

$11.71

89

32

12

family lawyers melbourne northern suburbs

30

$24.68

89

32

13

family violence lawyer melbourne

20

$19.11

88

32

14

chinese family lawyer melbourne

20

$15.92

56

22

15

cheap family lawyer melbourne

20

$15.79

81

30

16

family lawyers melbourne free consultation

20

$8.51

94

34

17

family court lawyer melbourne

20

$15.88

95

34

18

family law lawyers melbourne reviews

20

$21.77

98

35

19

good family lawyers melbourne

10

$13.22

88

32

20

blackwood family lawyers melbourne vic

10

$0.00

57

23

21

melbourne family lawyers melbourne vic

10

$64.98

95

34

22

family lawyers melbourne south east

10

$0.00

85

31

23

top family lawyers in melbourne

10

$27.96

87

32

24

best family lawyer melbourne reviews

10

$34.92

89

32

25

family lawyers west melbourne

10

$0.00

1

5

26

family lawyer melbourne australia

10

$47.13

100

36

27

family lawyer melbourne fl

10

$0.00

1

5

28

family trust lawyer melbourne

10

$0.00

100

36

29

knight family lawyers melbourne vic

10

$0.00

1

5

30

family lawyer south melbourne

0

$0.00

1

4

31

affordable family lawyer melbourne

0

$0.00

1

4

32

pro bono family lawyer melbourne

0

$0.00

1

4

33

family lawyer seek melbourne

0

$0.00

1

4

34

junior family lawyer jobs melbourne

0

$0.00

1

4

35

family lawyer melbourne salary

0

$0.00

1

4

36

female family lawyer melbourne

0

$0.00

1

4

37

child custody lawyer melbourne fl

0

$0.00

1

4

38

top family lawyer melbourne

0

$0.00

1

4

39

best family law lawyer melbourne

0

$0.00

1

4

40

family lawyers north melbourne

0

$0.00

1

4

41

family lawyer port melbourne

0

$0.00

1

4

42

family immigration lawyer melbourne

0

$0.00

1

4

43

family lawyer course melbourne

0

$0.00

1

4

44

family law lawyers melbourne cbd

0

$0.00

1

4

45

family lawyers frankston melbourne

0

$0.00

1

4

46

best family court lawyers melbourne

0

$0.00

1

4

47

iranian family lawyer in melbourne

0

$0.00

1

4

48

international family lawyer melbourne

0

$0.00

1

4

49

cheap family lawyer in melbourne

0

$0.00

1

4

50

family lawyer melbourne cbd

0

$0.00

1

4

51

punjabi family lawyer melbourne

0

$0.00

1

4

52

family lawyer melbourne review

0

$0.00

1

4

53

free family lawyer melbourne

0

$0.00

1

4

54

family lawyers collins street melbourne

0

$0.00

1

4

55

top family lawyers melbourne reviews

0

$0.00

1

4

56

best female family lawyers melbourne

0

$0.00

1

4

57

family lawyers melbourne cost

0

$0.00

1

4

58

family law lawyer jobs melbourne

0

$0.00

1

4

59

family lawyers melbourne doyles

0

$0.00

1

4

60

family lawyer melbourne narcissist

0

$0.00

1

4

61

family lawyer in melbourne fl

0

$0.00

1

4

62

family lawyers bayside melbourne

0

$0.00

1

4

63

family lawyers greensborough melbourne

0

$0.00

1

4

64

family lawyer fees melbourne

0

$0.00

1

4

65

family lawyer in melbourne australia

0

$0.00

1

4

66

family lawyers lonsdale street melbourne

0

$0.00

1

4

67

family lawyers william street melbourne

0

$0.00

1

4

68

aggressive family lawyer melbourne

0

$0.00

1

4

69

family lawyers dandenong melbourne

0

$0.00

1

4

70

family lawyers brighton melbourne

0

$0.00

1

4

71

family lawyers melbourne near me

0

$0.00

1

4

Pro Tip: If your website currently doesn’t show up on search engine results pages (SERPs) on highly competitive keywords such as “family lawyer Melbourne’, consider optimizing your website on keywords like “best family lawyer Melbourne” or “family voilence lawyer Melbourne”. 

3. Develop an SEO and Conversion Optimized Website

Working with an SEO company like MarketingSong might help you get ranked, but if your web design is poor,  you’ll always be dealing with high bounce rates. A good website is a vital element in succeeding in online marketing.

You should be clear what you want your visitors to do, don’t leave that part on your visitors. Your website should be easy to navigate, and straightforward. Make sure your website loads fast and looks good even on mobile devices.

Google loves websites that have a responsive design, i.e., websites that adapt themselves as per the device they’re being opened on. A good design will also reduce the bounce rate and ensure good rankings. A high bounce rate leads to rankings going down.

Work with a digital marketing agency

Working with a digital marketing agency can act both against or in favor of you, depending on how you pick them. If you’re going to work with an SEO company, here is a bunch of things that you should ask the company before outsourcing them.

  1. Do you have the ability to track calls?

Dynamic call tracking is a method of monitoring employee and patient conversion. It works simply, the phone number which is displayed on the website is changed based on where the reader is from.

This can be very useful for all your advertising campaigns. It boosts your ROI and helps you target your advertising and marketing strategies with much sharper focus and efficiency.

  1. How much ROI is expected from SEO efforts?

It’s a very common question that businesses ask any SEO or marketing company. If you’re hiring an agency to handle your SEO, they should be able to answer what sort of returns they can give to your business

If the company isn’t able to answer this question, they might not be professionals. Good marketers and companies know what ROI they can bring ( or an estimate ).

  1. Can you guarantee being ranked?

This question has two aspects. If your SEO agency isn’t able to guarantee any rankings, they might be only looking to burn your resources without bringing any result. On the other hand, if they are way too much confidence, they might get rankings with black hat techniques that later on penalize your website.

  1. Any success stories or client case studies they could show

These are the best proof of an agency that knows what they’re doing. If your agency has success stories, they’re proof of them knowing what they do, and their methods working.

At the same point, it doesn’t mean a company without success stories has no clue what they’re doing. Everyone has to start from scratch once.

  1. Do you do Guest Blogging?

Blogging is one of the most important aspects of SEO. Guest blogging ranks top on the list of things that work for SEO in the long run. It helps you boost your authority to search engines. It also raises your reputation, credibility, and at last, your backlinks.

  1. What is your link blogging strategy? (Make sure it’s not spammy)

A lot of people think that building as many keywords and links for one blog post as possible is a good thing and will help boost rankings. But, this isn’t simply true. Your SEO agency should be well aware of this. Building too many links for one article will make it look spammy and certainly hurt your rankings.

  1. What do you do for social signals?

Social signals also are a crucial element for search engine ranking. Social media has grown very large and is a great way to share your articles. It isn’t only to built social signals, but also to connect with your audience. A good SEO campaign will undoubtedly include social media in their plan.

  1. How are you better than other SEO companies?

Despite being a trivial question, it is an important thing to ask. A good company will know why it stands out of other companies. If they can’t come up with the answer to this question, the chances are that they’re still in their starting phase and might not be up for your job.

  1. Do you do PPC as well as SEO?

SEO and PPC work best when combined. A good agency will use both of these strategies together to boost ranks and draw traffic. If your agency doesn’t do PPC for your brand, you’re missing out a lot of potential audiences.

How SEO works in 2020?

A few years ago, SEO meant building a few links targeting your anchor and using it as a keyword a few times in your content.

Since the beginning of days of SEO, search algorithms have changed much of almost all search engines. Google, holding the predominant position in search engines for almost forever, is known for regularly making changes in its algorithm and rolling out updates that are focused on improving the content quality all over the web and helping the visitor get a better site experience worth visiting over again.

If you would like to understand the search algorithms, then there are so many of them and each consists of several hundred sets of rules within them. Better instead of trying to understand them and then try to maneuver a way to overcome them, focus instead of delivering real value to the users and contribute to the quality of the web instead of shitty spam links.

Real SEO takes time and effort, both of which are required to build a web property worthwhile. More so in 2018, Google along with other major search engines have been focusing down on quality more and more and making the user experience their first priority over others.

Content

As we mentioned before, content is really on top of Google’s priorities over time. More so now, don’t try to bypass google crawlers by creating content that merely follows the guidelines, instead focuses on giving the user what he needs and provide value. Doing this will increase user engagement and rebound percentage on your site and leads to higher shares and increased traffic as well. Some simple rules which adhered to can ensure the quality of your content.

  • Try to write up to or more than 2000 words but avoid stuffing and filler content.
  • Include citations to all your sources and then further backup all your facts/statistics with relevant case studies and researchers.
  • Optimizing your content properly is the key to engaging users.
  • Including images are important, more so with a primary or featured image, that should be high quality and summarizing your content in a single pic.
  • Write content in a language that’s user-targeted and optimized for search engines as well. Try to keep the tone instructional while providing tutorials to solving problems of your visitors.
  • Site engagement as in the time that users spend on your site is huge. Add relevant videos, audios, podcasts, etc to keep the user hooked on which will further increase the average page timings and time of user session.

LSI keywords or using latent semantic indexing is the latest technology that was rolled by Google in its Hummingbird update and is soon followed by its competitors. In this, relevant or similar phrases are preferred overusing the same phrase or keyword over and over again. For example, tips to hire an SEO, how to hire an SEO what to look for when hiring an SEO, these all in together indicate the factor that the article is about covering details regarding the hiring of an SEO.

It’s always good to add relevant outbound links whether to other sites in your niche or to other posts on your site itself. Make them follow or no follow as per your preferences. Another rule of thumb is that creating content isn’t enough in 2018, content marketing is what makes your content stand out amongst others. Creating small relevant pieces of content on others etc which link back to your original piece of content is worth every grain of effort they take.

Page Speed Optimization

Page speed optimization and optimizing your site for accelerated mobile pages(AMP) are another two crucial factors on top of google lists which are taken into consideration while ranking a site. There are a couple of tools that help you in doing so. Various tips and checkpoints as well to keep in mind while taking care of site related stuff.

  • Google Page Speed Insight tool is good for the purpose of analyzing and evaluating your domain for the scope of improvement in certain areas.
  • Other tools such as Pingdom, GTMetrix, and Varvy also help in increasing site speed considerably which is a very plus point from the user’s point of view.
  • CDNs are essentially an effective method for the purpose of delivering content to the visitor in a way that ensures the minimal loading time by mirroring your content across the world than using the nearest server to visitor location to serve it. is one such popular service as such.
  • DNS propagation is also something that should be taken care of, services such as CloudFlare can help with this. They work on a similar basis as CDNs and help reduce the lag time which can occur depending on the registrar and location of their servers.
  • Mobile devices are increasingly replacing web devices for all purposes as such. As per a study was done by SearchEngineLand, of all searches done in 2016, mobile searches stood at 60% of the total. Optimize your site well for mobile devices which can be done well by implementing a library like Bootstrap or building your own if you prefer that.

A few areas that you should look for improvements are listed below, other than that Google AMP is one certain key thing that you must take a look at and implement it properly.

  1. Reduce the response time of the server.
  2. Eliminate the javascript and render-blocking CSS above the website fold.
  3. Compression such as GZip must be enabled.
  4. Minimalize your CSS, HTML, javascript wherever possible.
  5. Enhance browser caching to decrease the time taken by page elements to load
  6. Using image optimizers such as Compressor.io to optimize all images without any loss in quality is a good idea.

User Experience

One of the key factors when it comes to user experience is how many ads and the way you are showing them to users. Nobody likes ads, less so often your visitors. Try not to serve non-relevant ads or cover up too much header space. Also, avoid content being covered by the ads. Other than taking care of these few points should do well.

  • Using breadcrumbs in your URLs indicate the current page’s location while navigating.
  • Avoid using too many heavy images or animations on your site unnecessarily which can considerably slow down your site and make it lag often.
  • Having a sitemap submitted, categorizing all your site posts in a good manner and a fast site search goes a long way.
  • As far as pop-ups go, avoid using them.

A few other tips such as instead of building spam links, try to build a natural link profile by guest outreach and submissions. Avoid using shady SEO tactics to get by, you never know when the hammer can hit you and they are never rewarding in the long run anyway. Driving traffic via social media can be your ultimate tactic, create content that can go viral, and is information providing or value-adding in a sort of entertaining way rather than being focused on business purposes.

SEO in 2010 VS SEO in 2020

Search engine optimization has come a long way since it began, more so since in the last 10 years with the spike in internet users all over the world and the importance of SEO being realized by people and businesses alike all over the world. In today’s time, SEO is ever-changing as it would ever be and many SEO’s fail to keep up and many are still practicing on the old practices that worked back then but are no longer efficient.

To be able to hire someone who can efficiently give your business the necessary boost it needs, that person need only not be aware of the latest SEO, that person should also be aware of the changes that have come in the SEO industry and know the basis of them and the trends in SEO to cope up with further changes.

A thorough comparison study follows how SEO was in 2010 and how SEO is today in 2018, how come we’ve got so far, what changes have been made in this duration and what can we infer from all that for the upcoming days.

SEO comprises of four integral components and we are gonna cover what has changed in each of them since the old days and what is the best practice today to adhere to.

  1. On-Site
  2. Content
  3. Off-Site
  4. Social Media

On-Site SEO

On-site SEO is probably the first thing to do when thinking about online, even before you have written a single piece of a word on your site, there is stuff related to SEO to take care of such as page speed optimization, site loading time, and others.  With time, this has changed considerably too, not that the stuff that was important earlier doesn’t matter now, but it has taken a step back and other stuff which was considered not so important back then has been leading the front for quite some time now.

There isn’t much to cover in it but the few things that count in it are the ones that rather matter a lot.

2010

  • Back in 2010, though having a bit of analytical knowledge was considered an advantage but the focus was mainly on technical knowledge and for the right reasons. As this industry was just taking a spike back then details didn’t matter. All people saw was things that give quick results.
  • Back then, the only thing to aim at while doing SEO was higher rankings in search engines and as a result higher search traffic which is termed as organic traffic as well. Not to their fault, as it was still new to most people and they haven’t expanded their horizons.
  • No other traffic such as referral traffic from other sites let alone social media traffic was considered as it was not so huge and didn’t have such a major impact on the web.

2020

  • Search engine traffic still counts as main but with as diversified traffic sources as we have right now, other sources of traffic mainly social media traffic and referral traffic from other sites is increasingly replacing it with the time given the factor that its much more relevant and targeted traffic.
  • Analytical and technical knowledge is still required but having marketing skills & expertise is given preference overall.

Content

2010

  • The best that you could have hoped from content in earlier days was to get you as much page views as it could and generate clicks on your targeted leads or ads.
  • The content was used to be around the exact match keywords and solely focused on targeting search engine algorithms and ranking higher in them. There would be relevant titles and crawler grabbing headlines suited for the purpose.
  • Instead of focusing on providing value, more and more posting was encouraged.

2020

  • Content is no longer created based on keywords only. Keywords carry an important value but they no longer call shots.
  • User engagement is considered the first priority followed by the conversion factor and in turn, adds to the revenue.
  • Instead of targeting search engine crawlers via headlines, meta excerpts, and titles, users are being kept in mind now while creating titles, headlines, and other things.
  • Instead of solely focusing on some of the specific keywords, keyword diversity is coming into play. Latent Semantic Indexing plays a very important role today.
  • Content is no longer served as you want to serve, people’s needs and demands are being kept in mind to make it more user-oriented and promoting your own personal branding while doing so.
  • Competing with other relevant industry blogs, adhering to social media publications related to your blog material, giving a personal edge to your blogs are all those tiny factors that make your blog stand out in today’s hyper-competitive market.

Off-Site SEO

For very long, off-site or off-page SEO has been solely considered to be the only SEO that there is mostly owing to the factor that it’s the most visible and easily result tracking action-oriented part of search engine optimization. Off-page SEO has been mostly associated with link building of the site to improve the presence of the site on the web. As such it is, link building game has changed a lot in these past years.

2010

  • Back in 2010, there was no concern as to where you are getting links from. All that mattered was having a higher number of links to your site as compared to your competitor.
  • People used to buy links, participate in links exchange, make multiple links to directories, irrelevant comment backlinks, and more.
  • SEO was all about technical stuff, building link pyramids, tiered link building was considered the top-notch stuff.

2019

  • Much has changed, link building is still considered an important part but not the sole part and not even the most important part of SEO by many.
  • Methods of gaining links to your site have changed considerably, links that are created by automated software or on directories or sites having thousands of comment backlinks are irrelevant and all they do is point you shady.
  • Gaining high-quality links by guest posting on relevant niche sites is the main method for building trust and citation factor for your site.
  • Instead of a link exchange program, people now focus on building relationships and promoting each other in a way that creates value for users.
  • Outbound links whether to follow or no-follow are also increasingly being offered by people to others as they help build value to your content and increase your outreach and show search engines that you are being helpful in building web a good place.
  • There are no longer short-term rankings, rather months and months of planning done in advance and strategy made and plans prepared.
  • Results are gained by focusing more and more on content creation and content marketing.

Social Media

Not essentially a core part of SEO foundation but social media supplements your SEO efforts in a way that is good for both your site and its visitors. In today’s era, owing to the rise in social media culture and so many different social media sites adhering to the public, its mandatory custom to back your SEO efforts with your social media strategy or your social media campaigns with your SEO strategy depending on the type of site that you are working upon and which serves its needs best.

Needless to say, social media strategy is something that you can’t just take lightly or ignore at all. Just regular good old days posting on social media doesn’t work anymore. Social media game is at a new level altogether.

2010

  • It was just about pushing your keywords through relevant social media channels and posting with stuff related to it directing to your main content.
  • All anybody cared was publishing more and more content via various social media channels in order to gain more and more visitors to the site or subscribers and increase the reach of social media channels.
  • People used to post on social media channels having a mass following or dedicated followers for a price to get visitors to their site and gain traffic.
  • Article submission sites were hugely popular. With many such popular sites, you could submit your article in exchange for exposure to their wide audience and increase your site popularity.

2020

  • Using viral hashtags and trends is all in a nutshell that social media is majorly about in today’s time.
  • Posting content isn’t just enough, you have to communicate with people and engage them in it. Make sure it converts and sends visitors to your site.
  • Shares, Comments, Likes, these are all great stuff when it comes to promoting virality of your posts with the help of your users on different social media platforms.
  • Encouraging your readers to share your posts as much they are willing to be a very major tactic for increasing your subscriber base for spiking your reach.
  • Social Media is all about creating a community that helps each other, listens to each other problems, provides solutions, sharing your experience, making your presence felt in the community while building relations with others in your network.
  • Creating and posting content that focuses and revolves around people a day to day life problems and the things they come across, the problems they face and then getting their feedback, asking them how to make things better, what they could have done, etc is being done more and more to make an active community for your sites.

Final Words

Understanding & analyzing SEO is complicated, especially since the algorithms keep changing now and then. Thereby you need an experienced marketer or agency on your team to advise you. I hope this article helped you understand why you should focus, where you can start with it, and how you can progress further with it once you start taking it seriously.

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