Investing in a new NDIS website design is a significant decision for any NDIS provider. As an NDIS service provider, your website is the online face of your brand; it is the place prospective customers can go to learn more about your disability support services.
When done correctly, a new website will act as a lead-generation machine, converting web traffic into measurable conversions. However, if you miss the mark, you may open a can of worms – a seemingly never-ending cycle of tweaks and fixes that devour your time and money.
A branded website should be consistent in its value proposition and colour scheme with its colour, theme, and typography.
The website design should entice your clients to stay and navigate your website for an extended period. “First impressions are everything,” as they say. Your web design must be able to pique and engage your client’s interest. A good website design can assist you in accomplishing this goal! Allow your customers to form their own opinions about your brand.
It is challenging to create a successful NDIS website. The key is to find the right agency! After all, as an NDIS provider, you need to invest in an effective digital marketing service. A website is just not enough these days to generate leads and business inquiries. This is why, typically, we are more than just a digital marketing agency. We’ll provide you with the complete package – more like, we design and guide you all the way.
The real question is: are you ready to create a successful NDIS website? here are the 6 things to consider:
1. Recognise your goals
First, you need to determine the goals of your NDIS website. Why do you need this website? Your website must meet the needs of the user. Having a straightforward, clear plan on all pages will allow the user to interact with what you have to offer. What is the purpose of your website? ‘How do you direct?’
Identifying your goals may seem like a no-brainer, but many NDIS service providers have websites but fail to recognize the purpose of such platforms. To create a website that meets the needs of your most important clients, you have to take note of who they are, as this would influence the user experience of such a platform.
Here are the specifics:
- What is your identity?
- What do you do?
- Why and How do you outperform your competitors?
- Credibility and authority
Those are the specifics. And if you can tailor all of these to your NDIS brand, you’ll be off to a good start.
Related: 7 Effective Digital Marketing Strategies for NDIS Providers
2. Create relevant content
Even if your website is brand new, adding relevant content consistently is critical! It informs your visitors about the purpose of your website. It assists them in understanding where to go and reassures them that they have control over where they want to be on the website.
The most effective way to connect with your audience is through their emotions. You can accomplish this by developing a firm and clear NDIS content strategy. Content makes your site effective by communicating the right message to your audience.
Great content establishes and connects your image’s components, from brand tones and corporate character to your company’s objectives, qualities, and ways of thinking.
3. Making the mobile version of your website a top priority
In 2022, no brand should invest in a website that is not designed to be mobile-first. With mobile devices accounting for 58.99% of global web traffic (as of the second quarter of 2022), ignoring responsiveness is one of the surest ways to hinder your site’s success. In addition, because many of your visitors will be accessing your site via tablet or cell phone, you should ensure that your design is optimized for how images, text, logos, and other elements appear on smaller screens.
Enquire with your web development company if they are familiar with a mobile-first design, sensory design, and adaptive design, all of which are required when creating a website for mobile users.
4. Website Security
A website’s worst enemy is security threats. Every day, websites are hacked, and it is critical to ensure that your website is secure.
Hackers can infect visitors with malware by using your website. You don’t want to take the chance of having your website’s infrastructure compromised. Fortunately, web application firewall services and server-side security tools can protect your website. Organizations must also direct routine security checks and remove broken links.
5. Search Engine Optimisation
Web indexes can easily crawl your NDIS website if it is SEO friendly. The more efficiently your site can be found through search, the higher it will rank. Refer to our previous point on creating relevant NDIS content to improve your site’s traction on different SERPs.
A well-structured SEO strategy when designing a website begins with careful planning and research, but most businesses find it challenging to incorporate SEO into website design. Begin by keeping things simple and addressing the fundamentals with engaging content. The importance of keyword research cannot be overstated.
Maintain a well-organized sitemap and pay special attention to details such as alt text on images, titles on joins, and meta-labels. Make sure there is no extra code for web indexes to sift through. Remember, clean code remains the best code.
6. Make your website accessible to people with disabilities
When designing an NDIS website, make it accessible to people with disabilities. Dotmax team can assist you to find the right website accessibility tool and integrate it into your website. Besides integrating website accessibility tools, here are a few more things we consider when it comes to designing an NDIS website.
- Clear and concise language
- Easy-to-read fonts
- Alt text for images
Conclusion
So, are you ready to get started with your NDIS website? Dotmax has got you covered. Remember, as an NDIS provider, you need to invest in digital marketing, not just a website. So providing you with the best NDIS website service your business deserves! Their skills and experience are top-notch!
When you partner with Dotmax, this is what you will get.
- A functional and well-designed website
- Responsive and mobile-friendly design
- SEO-optimised homepage, service pages and blog posts – websites we design rank better on search results
- Professional-looking design
- Optimised page-loading speed
- Blog section
- Online enquiry form
- Online booking form
- Brand colour and font consistency across the website
- Marketing tools integration
- Analytics Setup – Facebook Pixel, Google Search Console and Google Analytics