Every year, it’s clear that many homeowners invest more and more money in renovations and property upgrades. When you pair that with the rate that social media is growing along with the fact that about 85% of Americans have smartphones, there’s no denying that you can reach a larger variety of customers than you would if you don’t use digital marketing for your business. Lots of home improvement companies that rely on referrals. Since they’ve seen your work already in your friend’s or family’s homes, this is a great way to attract new customers.
Digital marketing helps home improvement businesses reach a larger audience as opposed to the traditional way where businesses used to advertise in the local paper, radio, or direct mail. The traditional method only targets your local network whereas using home improvement digital marketing is the quickest way to reach new clients. Many companies invest in home improvement digital marketing to make sure they boost their revenue and possibly ensure longevity for their business. Here are some strategies that will help you improve your home improvement business.
1. SEO (Search Engine Optimization)
To have a well-improved business, search engine optimization will generate quality leads and attract potential customers that are looking for the services you’re offering. It involves growing your business so that search engines can rank and show your business above your competitors. Using specific phrases and keywords can help increase visibility and can even land your business on the first page of a search engine like Google or Bing. Search engines aim to give their users the most reliable information. The best way to determine a website’s credibility is to examine the reputable links that are attached to it. You’ll rank higher in search results and be visible to a larger audience if you have more links from reputable sites!
Related: The Complete List of 214 SEO Ranking Factors
2. PPC (Pay Per Click)
The PPC (pay-per-click) model is a marketing strategy that charges advertisers whenever their ads are clicked. You want your ad to be compelling and persuasive in the short amount of characters so homeowners feel that your business is what they’re looking for. Google AdWords is the most effective pay-per-click platform since it allows businesses to run their highly targeted ads on the search engine results page which means way more exposure for you. You’ll be ranking high in the search engine because of specific keywords you incorporate and when you pair that with a paid ad, your business will have the strongest possible presence. A huge plus is that these ads will start showing in real-time so you’ll be able to boost traffic to your business immediately once you launch your campaign. The best part about this strategy is that you will only pay for the ads that work! When your ad shows up in the search results, you won’t be charged if someone doesn’t click on it.
3. Content Marketing
Content marketing is a useful tool that will boost traffic and conversions to your business. Creating a mission statement to outline the important details about your business will let homeowners know what to expect and the benefits they’ll receive from your business. When your website has the valuable information that a homeowner would need, you’re setting yourself up to become the go-to resource and it’ll help build trust between your business and customer.
To be successful with your content marketing strategy, it’s best to collect demographic data about your audience to target the correct people. Email subscribers and social media analytics can help you get the data on your audience’s key interests. Getting customer feedback can help you learn a lot about your target audience and not only will it give you insights about what their needs are, but also how they feel about the services you’re already offering.
4. Facebook Ads
There are lots of tips and tactics when it comes to Facebook ads to improve your home improvement business. This strategy targets people with mobile phones who may be away from home and also potential customers that would have no way of finding out about your business locally. Some tips to increase your visibility to buyers is to make sure to come up with an attention-grabbing headline that will help you stand out among your competitors. You want to aim to create an irresistible offer that will catch the attention of homeowners and that will increase your chances of growing your business thanks to the appeal of your services.
Another great tactic is to master the art of urgency. That will make your customers feel like they’re missing out on something if they don’t act fast. A great way to give your ad a boost above the rest is to provide videos and images. Videos are where it’s at for Facebook Ads since it shows your potential client a glimpse of the services you offer and what they can be receiving if they choose to move forward with you!
5. Website Design
A website that has been well-designed can potentially convert any visitors into customers for your business. There are lots of business owners that think simply putting their services and contact information is enough but it’s not. Your website is the first impression a visitor gets so you want to make sure you make it count! You want to be sure that you provide all the information on why a visitor should move forward with you and make an informed purchasing decision. You also want to ensure that your website makes it easy for any visitors to contact you with details about their projects since that is the next step that will turn them into a customer. This will generate informed leads without you having to pay for any advertisement.
Implementing these 5 digital marketing strategies for your home improvement business is guaranteed to help grow your business in no time! When using these strategies and implementing them in your business, you are guaranteed to reach more customers around the world that are needing your services. Researching what your competition is doing to attract more customers can help you stay relevant in your industry and it’ll give you an idea of what’s working and what isn’t. Attracting the leads to grow your business, in the beginning, can be pretty challenging, but the digital marketing strategies will make it much easier for your home improvement business.