Ecommerce SEO transcends creating a beautiful online store that’s enticing to customers. You may have done an excellent job of designing a sleek and responsive store, but have you ever thought about the site’s visibility? Implementing search engine optimization is crucial to the growth of any online brand. In this case, it drives sales to your store and improves your revenue.
Even when your store has gained traction, if these prospective customers don’t convert to actual customers, your store will continuously slide down into the SERPs abyss. Into the dark waters and backwaters of search engine results – it’s a place you don’t want your eCommerce store to be.
This guide will show you how to optimize your store to properly increase its online social traction. So, if gaining organic traffic and higher rankings for your eCommerce store is what you need, you didn’t stumble upon this page.
What is SEO?
It is impossible to know how something works if you don’t know what it is you are dealing with. Search engine optimization is a system or a set of actions consciously structured to improve traffic volume to a website via search engines by enhancing its (the website’s) performance and content. The goal of implementing SEO is to create sites that rank highly organically. This type of ranking is crucial as it improves the volume of traffic garnered by such a website, making it easy for internet users to find your company through multiple search results. If you own or run an online store, this is the missing weapon your eCommerce website needs.
Ecommerce SEO – The Overview
Ecommerce SEO defines the growth of your online business. It is impossible to successfully run an eCommerce business without investing in the right SEO service. These strategies will help drive leads to your store and increase the chances of potential buyers converting.
While it’s possible to optimize your store on your own, ranking higher takes lots of effort – efforts you can easily outsource to a competent SEO agency. At the same time, you focus on other aspects of your business that are of equal importance.
Most online store owners often think that SEO is too hard to implement because of its complexity – too complicated to be worth the effort. Of course, many possible factors could be impacting your store’s rankings that it seems impossible to decipher what’s working and what is not. However, there’s light at the end of the tunnel for you. It doesn’t have to be complicated.
Interestingly, improving your search engine rankings for eCommerce stores doesn’t have to be complicated. There are lots of factors that Google considers when deciding how your online store will be positioned in the search results. But only a few of these possible factors have a measurable effect on your overall rankings. SEO is also crucial because it involves creating relevant content that ranks well in SERPs.
SEO for Ecommerce – Why Is It Important?
As eCommerce continues to grow, SEO ultimately becomes a core part of the marketing strategy. Since gathering organic traffic remains a viable source of revenue for an online store, businesses benefit a lot from investing in the right resources. Most eCommerce websites use SEO in some capacity, whether performed in-house or awarded to an SEO agency. More often than not, eCommerce websites that are currently winning in Google are the brands that prioritize search engine optimization and respect the potentials it packs.
If you aren’t optimizing your web pages for search engines, you might be missing out on potential customers. Investing in SEO will help your store rank better in SERPs. When a prospective customer searches for a product in your niche, your store will appear on the search engine result pages (SERPs), and they’ll find you.
Did you know that more than 1.8 billion people worldwide use eCommerce services? With lots of options to choose from, it’s crucial to stand out, especially in the digital space. This is why investing in an effective Ecommerce SEO service is essential. It determines whether or not you’ll have a share of this massive traffic.
Remember, it is not just about ranking your web pages and crawling your site in search engines. It’s also about the traffic your site can gather and how much they are willing to spend once they are on your ecommerce platform.
- It yields more direct bookings
- Higher keyword rankings
- More leads for your business
- More inquiries for your business
The Perks of Ecommerce SEO
There are lots of reasons why online stores need SEO. Just as we’ve highlighted earlier, there are more than a billion online turning to ecommerce platforms to purchase all sorts of products. Do you know what that means? That’s more than a billion of potential sales. You don’t want to miss out on that – and the best way to avoid that is to invest in an effective SEO strategy. Only ecommerce businesses ranking for the relevant keywords will reap the rewards. So, why do you need ecommerce SEO?
It optimizes your products.
Getting your target audience plays a massive part in how a prospective customer converts to an actual customer. When you invest in our ecommerce SEO services, you’ll be investing in a system that’s bound to optimize your products. How? Each low-converting product will morph into high-converting products with the right web development team and copywriting experts, thereby increasing each page’s visibility and traction on search engine result pages.
It reaches high-value customers.
To make your ecommerce business thrive, you need to target high-buying potential customers. If your store isn’t well optimized for the relevant terms, they are searching via search engines like Google, and they may never know you exist. So when a potential buyer finds your products by searching for relevant and related keywords, and you have the effect that relates to such standard search terms, it makes converting your job easier.
Ecommerce SEO generates and increases long-term revenue.
Ecommerce SEO is not a magic wand. It rarely yields results overnight. But does that make it less valuable? No, it doesn’t work. Ecommerce SEO delivers long-term results over time. Ecommerce SEO offers online store owners or admins more conversion rate than the typical marketing methodology. When you implement the ecommerce SEO system consistently, your store will grow exponentially over time. And as you upscale your ecommerce business, invest more in optimizing the platform as well.
SEO Tips for Ecommerce
Create a working SEO strategy
Investing in an effective content strategy can increase your site’s visibility, thereby bringing organic traffic to your ecommerce website. This strategy includes templates and samples of well-structured and keyword-rich content that will likely improve all your marketing efforts. If you want your ecommerce business to grow, you need two things:
- Creating and publishing well-crafted content that’s relevant to your readers or users
- Consciously placing your company as leading in your industry
If your ecommerce website has a blog section, consistently publish this relevant content. Make sure some of the content you post on your platform includes helpful information and the latest industry news.
Providing your readers with scoops and relevant news is one of the effective ways to keep them (your users) engaged. It will also increase your brand’s relevance.
Doing Qualitative Keyword Research
To attract the customers your brand needs, you have to apply the right keywords and focus on crafting and publishing informative content. In addition, ranking high on search engine results pages requires a proficient strategy that encompasses onsite and offsite ethical SEOs for achieving high rankings on Google and other notable search engines.
There are helpful keyword tools like Answer the Public and KeywordsFX. These keyword tools work effectively by using real-time search data. They can help you uncover the commonly searched words and phrases people are currently searching online.
Common Indicators of keyword research that is eCommerce based
– Branded Product Names
Having branded product names can swing either way. However, it is worth targeting all ecommerce websites. For example, someone searching for an “LG Refrigerator” might want to read the product’s review or purchase one.
– Product SKUs
Suppose an internet user surfs the net for a product SKU. In that case, they are either trying to purchase that particular product or checking out reviews or other related articles on that product.
– Product Dimensions and Sizes
If an internet user surfs the internet for “400g of peanut butter,” they are not looking for an article but want to purchase it. The goal is to put yourself in the minds of your potential buyers. Think of what they might like.
Meanwhile, some of the best keyword research tools include:
- Keywords anywhere
- Google Keyword Planner
- Answer the Public
Optimizing your store for local search
Optimizing your site for local search will help potential buyers situated in your area find you. So how do you appear on the local search results pages? By adding location-based keywords in your content headings, site content, and page titles, you achieve that.
Optimizing your online store for this sole purpose takes lots of effort. It’s a long-term effort, and you need to keep adding these relevant keywords to your index while also spotting the right moment to rank for these specific keywords. Therefore, being systematic is ideal, primarily when you work more towards reducing search engine ranking fatigue.
Putting keywords in headings
Placing keywords in headings is not a strong ranking signal, but doing it means you’ve ticked another box on the path to increasing your chances of ranking well. An enthralling headline will capture your readers’ attention, thereby drawing them into your website. The following words used after a headline must be intriguing and captivating.
Sprinkle a little bit of commonly used phrases in your niche throughout the body of the content. Doing this would encourage the reader to click on the link and read what’s within it.
Building Relevant and Quality Backlinks
Ecommerce SEO is a strategy used to help find and follow backlinks. It involves spotting relevant keywords and taking advantage of pertinent such terms to bring more traffic to your ecommerce website. Link building is an SEO strategy trusted by SEO experts. It has always worked, and it will work for you, too, if you implement it the right way. Creating relevant links on online works for popular marketplaces like Amazon, eBay, and AliExpress. This system also works with ecommerce, blogs, and other brands seeking exposure. Without exposure, it is impossible to sell online. You might have quality products to sell, but they will be tough to sell without the proper visibility.
Investing in a Competent SEO Agency
Ecommerce SEO is designed to improve your site’s rankings organically and enhance your site’s online visibility. When you rank high on SERPS, Google will show some (if not most) of your products more elevated than your competitors. In addition, when your products show up on Google search results and your product pages get prioritized on search engine results pages, you’ll get more conversions from the visitors attracted to your website.
We run a complete digital marketing agency – one that offers a variety of SEO services aimed at improving our customer’s organic rankings and driving more traffic to their websites. Our team of SEO experts has mastered the art of optimizing different brands for long-tail keywords, localized search terms, and creating a tailored content marketing strategy for each of our customers. We’ll take into cognizance the type of ecommerce website you run.
With our eCommerce SEO services, you can rest assured that your customers will experience excellent 24/7 online shopping and help your brand thrive. In addition, we’ve got eCommerce SEO experts who will share with you regular Google Analytics reports.
Whether it’s WooCommerce, Shopify, or Square up, you can rest assured that we’ve got a capable team to produce a tailored SEO strategy that will suit your needs. Invest in an SEO agency that works. So, how do you want to get started? A quote? Or a call?