Are you a dermatologist? Are you looking to attract more patients via your online presence? If your answer to these questions is “yes,” this article is the missing piece you’ve searched for. With the right dermatology marketing strategy, you can improve your visibility and pedigree and increase the number of patients that contact your practice.
Without a doubt, dermatology marketing is a growing practice. As a result, the awareness of skin cancer and its treatment is currently growing at an astonishing rate. But that’s not all; cosmetic treatments such as anti-aging and Botox procedures are on the rise too. So, what would you do about this?
Will you stand around and watch your competitors get all the online patients that could efficiently be scheduling appointments with you right now? of course not, so the tips we will share in this detailed article will show you how to go about it.
Dermatology Marketing – What it is
Many healthcare practices are opting for digital marketing to keep up with the ever-growing technologically-powered business world. Although healthcare is undoubtedly an essential industry, people are now becoming more aware of the different options and choices. And that’s because it is now easy to go online and surf the internet for related keywords like “dermatology near me.”
Suppose the prospective patient doesn’t find you online. In that case, it means you are losing out on more revenue, and practically, you’ll be missing out on patients that could quickly be benefiting from your premium services.
This is why digital marketing remains one powerful tool for dermatology practices. The goal is to show up online and “look good” while at it.
Why Dermatology Marketing is important
Reiteratively, dermatology is a competitive industry. Ensure your prospective patients can find you and start scheduling appointments with you today. Investing in the proper dermatology marketing is the best way to go about it.
Interestingly, more than 40 percent of millennials today search online before choosing a medical doctor. And did you know millennials have now surpassed baby boomers as the largest living generation, the majority of which will always need the services of medical practices such as dermatology?
So, what are you waiting for? Aren’t you ready to start taking advantage of these exciting stats? As long as you have a trustworthy and relevant website that is easy to find and, more importantly, easy to use, you’ll be able to help these young prospective clients as they age.
How to Grow Your Dermatology Practice Online
Website Design and Development
Website is a vital part of being visible online. Your brand’s website is most likely the reference point of the first contact patients will have with your business. It should spark their initial interests and make converting these leads from prospective patients to actual patients easier.
A functional website will have a sleek design and must also have trending and practicable features. User experience is also a big deal. To make things easier for your prospective patients, you need to have a chatbot on your website to help them ask any questions they may have. With a chatbot, these patients can ask questions and get answers to these questions without anyone calling.
How about a booking page? That will help too. Clients can input needed details and automatically schedule appointments with your practice online with an available booking page.
So, what makes for a functional website? The design and overall attractiveness of a website determine whether or not internet users will interact with it. They (these internet users) are easily irritated by bland web pages that are filled with blocks of copy.
An unresponsive website is terrible for business. In addition, people also don’t want to view sparsely curated pages. Overall, your business has to be functional and responsive and have the right mix of HD images, an easy-nav menu, and relevant content. The goal is to build social trust; what better way than to have a visually appealing website.
Google PPC Ads
One of the best things about Google’s Pay Per Click Ads is that they target the users who are indeed searching for the specific services you are offering, and you’ll only pay when someone clicks on the ad, making it more of a win-win for you. It is ultimately cost-effective and works well, too, in that sense.
Google PPC Ads also lets you track and analyze each ad campaign. You can use many analytic tools online to help you track these ads. The analytical software you opt for will help create more ad campaigns and improve and optimize your already launched ones.
Unfortunately, understanding how Google Ads works is a somewhat tricky process. Testing and retesting take a lot of trial and error to figure out what your audience wants. You’ll also understand the right keywords and ad campaigns that will work for you with time. Of course, there are times you’ll lose money, but see that as a worthy sacrifice. Or hire an agency like ours to help with the heavy loads.
Social Media Pages
Social media are no longer just platforms that connect users to platforms businesses opt for to gain more visibility. Most social media users use them as credibility or background check for interactions. Users will often check a brand’s social media page to understand the practice and whether they are worth investing in. As a dermatologist, you can take advantage of this medium to gain more traction and paint your brand in a positive light.
However, if your social media pages look unkempt, these users will assume that your clinic is not organized and legit. The trick is to have an active social media handle. If your clinic is always busy on social media, it subconsciously builds trust and shows authority.
Search Engine Optimization
Being on the first page of Google’s search results is every business owner’s dream. Unfortunately, it takes more than having a plan to rank well on SERPs. You have a great SEO strategy. Many perks come with having the right search engine optimization strategy. Some of these perks include:
- It heightens your brand’s overall credibility
- Higher search results ranking
- Generate leads and increase conversion rates
- It will raise brand awareness
- It will increase your website’s traffic organically
- Ultimately increases your revenue
- It improves your practice’s online visibility
But how do you gain these benefits? You can only acquire them by ensuring your site is fully optimized. SEO remains an essential part of digital marketing practice because lots of internet users view brands through the lens of the Google search engine.
This means having a dermatology practice that ranks well in search engines would ultimately attract more curious visitors. You can easily convert these interested visitors to clients, giving way to more sales and profits.
The verdict is that SEO is a worthy investment, an effective marketing channel that is bound to make your practice gain the notoriety it needs. So, always make sure you have it in your digital marketing plan.
A dermatologist is one of the incredibly sought-after medical practitioners globally. Be it one’s desire to try Botox treatment or the increased exposure to UV rays, and the demand increases globally. The service supply is also rising to meet this increasing demand for this medical practice, but the market can never be saturated. As a result, this industry is competitive, making it difficult for these practitioners to provide quality service.
AS a dermatologist, if you are stuck in this competitive loop, looking for ways to harness the potential of the dermatology industry, we suggest using email marketing to put your practice out there. Here’s how Email Marketing can be an effective marketing tool for every Dermatologist:
- Sending notifications to patients allows you to send emails to all your patients based on their last visit. In addition, it can help them better understand the personalized treatment you have outlined for them.
- It ensures patient retention: Telling your clients to get specific treatment or reminding them about an appointment. With this, you’ll be able to retain most of your patients by offering them premium services. Every patient you have is special, and the goal is to make them feel that way. How else can you do that than giving them customized services.
- Check to see if your patients are satisfied with the services you render: You can also use email marketing tools to understand a patient’s experience. Incorporating the additional feedback from the customized surveys will help you recognize your most vital points and areas that need improvements.
Google My Business Listings
Did you know that properly listing your business on Google My Business listing won’t cost you a dime? So, what are you waiting for? Google M Business is free and convenient. You can now meet potential patients in your locality thanks to its user-friendly interface. The platform was designed to house different relevant information about businesses, and in this context, it will add your practice to the local business network.
It is more of a one-stop shop for all potential customers – potential customers you could easily convert to regular clients. But how will you gain these benefits if you don’t list your business online? Users perform billions of searches via Google My Business monthly, making this tool a powerful option in one’s marketing arsenal.
What are some of the critical benefits of having your business on Google My Business Listings? Some of the benefits include:
- Search result information
- Improved accuracy
- You automatically give Google information to help determine how, when, or if you should appear in the search results, to begin with
- It creates the better first impression
- Enhanced patient analytics
A Google My Business listing will be available for your brand in most cases. For example, if that’s the case with your medical practice, all you have to do is click on the “Own this Business” to own it. But make sure you input the correct information once you’ve claimed and verified the listing. Doing so will help your business stand out.
Lead Generation via Paid Social Media Ads
Do you know what social media marketing is? Instagram, TikTok, and Facebook have all morphed into some of the biggest platforms for promoting brands. They offer excellent opportunities to help spread the awareness of your dermatology practice.
It would be best if you never underestimate the potential that exists in investing in these platforms. Take advantage of these user-friendly platforms to get the massive reach you desire. If you’re a dermatologist, you have a lot to gain from using social media for digital marketing.
Social media marketing for your dermatology practice allows you to reach new prospective clients every day. While the personal versions of this type of marketing are relatable, if you have explored the paid social media ads, you are missing out on a huge opportunity to gain new audiences. At the same time, many medical practitioners and practice managers aren’t interested in investing more in marketing. Paid ads on social media platforms such as Instagram and Facebook can help boost each post, ensuring you don’t miss out on new prospective clients who otherwise wouldn’t see your ads. They can also be cost-effective options. With Ads, you get to propagate posts targeted to specific audiences, demographics, and locations.
If you don’t know how to get started with this, reach out to us today, and we’ll guide you to target the audience you need for your dermatology practice.
It’s okay if you don’t understand this dermatology marketing concept. There’s no shame in not knowing. After all, that’s why you have us. Partner with some of our experts and watch your dermatology practice grow exponentially. We’ll turn these ideas into reality – professionally executing the concept with one goal in mind – putting your brand out there for more prospective customers to get in touch with you.